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  Waldo Swijnenburg | Liesbeth Gerritsen | Jesse Derkx De (on)zin van het (on)bewuste

  waarom kwalitatief onderzoek de toekomst heeft

  Consumenten nemen hun beslissingen vooral onbewust. Althans, dit zeggen enkele toonaangevende wetenschappers. Als deze stelling waar is kan dit verregaande implicaties hebben voor traditioneel marktonderzoek en hun opdrachtgevers, die primair naar bewuste attitudes kijken. Is het onbewuste echt almachtig en bewustzijn slechts een slaaf van het onbewuste? En hoe wetenschappelijk is fMRI-onderzoek eigenlijk? Om deze vragen te beantwoorden heeft MARE Research een expert- en literatuuronderzoek uitgevoerd....

  Non-fictie

  Nederlands | 55 pagina's (ePub2, 1,8 MB) | Eburon Elements, Delft | 2011

  E-book

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  Rudy Moenaert | Henry Robben The customer leader

  A Leadership Guide to Build Great Business through the Choices Customers Make

  The Customer Leader makes your favorite management books obsolete. You can start emptying and rearranging your bookcase and make room for the Customer Leader. The Customer Leader is an action-packed, no-nonsense page-­turner. It helps you to define value, analyze the arena you are competing in, develop a winning value proposition, and build a customer-driven organization. The Customer Leader is about leadership, customers, and creating great business. It addresses the most important question every...

  Engels | 208 pagina's (ePub2, 1 MB) | S2 Uitgevers, Baarn | 2023

  E-book

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  Hanan Challouki Inclusive Communication

  Everything you need to know to reach a diverse audience

  In an increasingly diverse society, companies and governments are constantly looking for ways to communicate efficiently and broaden their target audience. The difference between the diversity in society and the lack of it in the majority of sectors is enormous. Companies are increasingly aware of the potential of diverse target groups and want to know how to reach them effectively. However, in-house communication teams and creative agencies lack the necessary expertise to achieve this. With this...

  Engels | 160 pagina's (ePub2, 2,8 MB) | Pelckmans, Edegem | 2022

  E-book

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