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Ben Tiggelaar Management Classics - Box with 10 audiobooks
Insights and advice from the most important management gurus.
MBA in One Day - Management Classics - All 10 audiobooks in one buy. Insights and advice from the most important management gurus. Contents The Ideas of Stephen Covey About Leadership The Ideas of Peter Drucker About Management The Ideas of Eli Goldratt About Management The Ideas of Michael Hammer About Reengineering The Ideas of Kaplan & Norton About the Balanced Scorecard The Ideas of Philip Kotler About Marketing The Ideas of Henry Mintzberg About Management The Ideas of Tom Peters About Entrepreneurship...
Engels | 8 uur 21 minuten (289 MB) | Tyler Roland Press, Soest | 2011
Luisterboek (digitaal)
Ben Tiggelaar The Ideas of Henry Mintzberg About Management
MBA in One Day - Management Classics
Henry Mintzberg is a creative thinker. A man who likes to take a different slant on things. For over thirty years he has been firing holes in many popular management conceptions and filling up the gaps with his own ideas. In Mintzberg´s view, most approaches to management, organization and strategy are theoretical and artificial. For instance, for decades the prevailing view on management was that it all comes down to analysis and planning. Many of the recommendations put forward in management...
Engels | 52 minuten (30 MB) | Tyler Roland Press, Soest | 2011
Luisterboek (digitaal)
Ben Tiggelaar The Ideas of Philip Kotler About Marketing
Management Classics
Philip Kotler´s own personal vision on marketing is not easy to pinpoint. In his books he has collected countless insights, models, theories and cases, most of which come from other researchers. Kotler´s particular strength is that he presents these many insights in an extremely structured and accessible manner, helping readers to put them to practical use. If anything, Kotler´s vision is characterized by a strong emphasis on reasoning from the perspective of customer needs. “Marketing is not the...
Engels | 48 minuten (28 MB) | Tyler Roland Press, Soest | 2011
Luisterboek (digitaal)
Ben Tiggelaar The Ideas of Stephen Covey About Leadership
Management Classics
Dr. Stephen R. Covey is the bestselling management author of recent years. Several American presidents have consulted him. He has shelves full of awards and honorary doctorates. And according to Time Magazine he has been one of the world´s most influential people for many years. His books are not just about management. Covey wants to teach us lessons about all kinds of leadership. Even leadership in our private lives. Stephen Covey was born in 1932 in Salt Lake City, USA. He studied at Harvard,...
Engels | 52 minuten (30 MB) | Tyler Roland Press, Soest | 2011
Luisterboek (digitaal)
Ben Tiggelaar The Ideas of Robert Quinn About Leadership
Management Classics
Change and growth. Those are the constant factors in the work of Robert Quinn. In many of his books, Quinn challenges you to critically review your present ideas. For one thing, Quinn challenges us to reflect on the management models we´re accustomed to using in the field of management and organization. He says that one management model is not necessarily better than another. It´s just that one particular model is likely to work better in a certain situation than others. This means we have to move...
Engels | 52 minuten (30 MB) | Tyler Roland Press, Soest | 2011
Luisterboek (digitaal)