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René C.W. Boender Great to cool
braincandies met een bite!
Korte adviezen en citaten voor managers en marketeers door de reclame- en marketinggoeroe.
Non-fictie
Nederlands | 288 pagina's (PDF, 2,3 MB) | Bertram + de Leeuw Uitgevers, Amsterdam | 2011
E-book
René C.W. Boender Cool is hot
ambitieuze braincandies met een missie!
Adviezen voor managers en marketeers door de reclame- en marketinggoeroe.
Non-fictie
Nederlands | 236 pagina's (ePub2, 5,1 MB) | Bertram + de Leeuw Uitgevers, Haarlem | 2012
E-book
René C.W. Boender Great to cool
brain candies with a bite!
René C.W. Boender (1958) was barely twenty years old when his international career in marketing and advertising took off. The American McCann company offered him the chance of a lifetime! He participated in a number of advertising campaigns for major brands, among which were Goodyear and Coca-Cola, Ola and L'Oréal, and also Nestlé and H&M. At the start of the nineties he established his own agency: BBCW. As of the year 2000 he tours the world as a keynote speaker, guest lecturer, and con- sultant...
Non-fictie
Engels | 288 pagina's (ePub2, 4,2 MB) | Bertram + de Leeuw Uitgevers, Haarlem | 2011
E-book