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Nele Pieters | Stephanie Duval You do you
A fresh new voice in inspiration for business professionals, You do You takes competitive strategy into the 21st century. Combining insights from cognitive psychology and recent sociological transformations, the writers create a compelling case for a counter-intuitive approach: turning your focus inward to become a better brand for your consumer. In irresistibly persuasive language, Nele Pieters and Stephanie Duval build on the foundation of competitive strategy developed in recent decades, and they...
Engels | 164 pagina's (ePub2, 0,7 MB) | Pelckmans uitgevers, Kalmthout | 2020
E-book